Many businesses fear negative reviews, without realizing they can actually have a positive effect on their business. When deciding whether or not to implement reviews online, many businesses worry about the impact of bad reviews. Bad reviews are a fact of business, whether you have a brick-and-mortar store, are an eCommerce business, or some combination of both. It may even help your business. PissedConsumer.com will show you how to best use negative reviews for your business.